Today’s Top Marketing Posts from Around the Net

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Blog Buzz
9:00 AM EDT, June 30, 2008
0

How Top Retailers Show Product Images

We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times. Online, pictures are worth more than words, they’re worth dollars. But how many dollars depends on how effectively product images *speak* to custom… [continue reading]
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Blog Buzz
6:54 AM EDT, June 29, 2008
4

The magic of low-hanging fruit

Imagine that half the cars in the US get 10 miles per gallon. And half get 40 miles per gallon. Further stipulate that all cars are driven the same number of miles per year. Now, you get one wish. You... [continue reading]
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Blog Buzz
12:36 AM EDT, June 30, 2008
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Bill Gates: PC Genius, Internet Fool

As Bill Gates retires from Microsoft, Josh Quittner examines the legacy of the man who made Windows, but missed the Web [continue reading]
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Blog Buzz
9:23 PM EDT, June 29, 2008
3

Marketing Bands: the Numbers

Just wanted to add a quick piece about the results of Optimizing the Bands (see Band Model) - this is the Marketing Productivity Blog after all!  Thanks Moe for the reminder.  As we Optimized, there were changes in budget allocation by Band,… [continue reading]
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Blog Buzz
9:31 AM EDT, June 30, 2008
3

The Domain (and SEO) Industry Are Forever Changed

ICANN has formally accepted a proposal that will allow companies to purchase new top-level domain names (TLD's) ending in virtually any extension they choose. Readers, this is the biggest news in the domain name industry in a long, long time.… [continue reading]
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Blog Buzz
5:22 PM EDT, June 29, 2008
-1

Tips For Understanding Data: Regression Analysis

Posted by Nick GernerNote: This post does not have a great deal of SEO advice per se.  But I will give some insight into some of the technical details of how we come up with PageStrength scores and give a sneak preview of a product we'll… [continue reading]
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Blog Buzz
11:09 AM EDT, July 3, 2008
0

Who vs. how many

Scoble has a great post about a 14 year old kid with 45 million viewers on YouTube. 45 million! He wins. You lose. You won't have more traffic than he will. Ever. And what about your ads? Are you busy... [continue reading]
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Blog Buzz
3:45 AM EDT, July 3, 2008
0

Drucker applied to digital marketing

Peter Drucker is widely considered to be the father of modern management theory. Many of his papers and books are required reading for management students and I think it'd be hard to find a top CEO who isn't familiar with his work. [continue reading]
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Blog Buzz
2:52 PM EDT, July 3, 2008
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Reduce cart abandonment - let consumers pay cash with online banking alternative

I’m often ranting about the need for online retailers to leverage what consumers know and love from the brick and mortar world. In many cases, it’s simply service - knowing and serving the right products or offers at the right time. So let’s … [continue reading]
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Blog Buzz
11:57 AM EDT, July 3, 2008
0

Barack Obama vs. my.BarackObama.com on FISA -- When Your Fans Disagree With You

by Josh Bernoff As you can see from this graphic, the banner at the top of myBarackObama.com, Barack Obama is serious about people's ability to change the world. But we're about to see just what happens when his supporters don't... [continue reading]
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